ABOUT
FLO FEA is inspired by the vitality of a young, healthy foal. That story is transformed by offering essential products that support your horse’s health and well-being at every stage.
FLO FEA is inspired by the vitality of a young, healthy foal. That story is transformed by offering essential products that support your horse’s health and well-being at every stage.
Inspired by natural vitality
For the health of every horse
Katrien, founder and curator of FLO FEA:“The health of my own horses is of utmost importance to me, and I would like to share this dedication with other horse lovers. It all starts with the right horse feed. However, finding natural and healthy feed for my horse proved to be no easy task. That search inspired me to make a difference myself.”
From that thought, FLO FEA was born.
The original mission to provide horses with the best feed and care has grown into a webshop where horse lovers have access to carefully selected horse feed and sustainable grooming products from natural sources. The feed offered matches the biological needs of each horse, and there is an extensive range of grooming products, feeders, brushes and other essentials for optimal care.
All products, from feed to grooming items, are quality tested by the FLO FEA herd and meet high standards to ensure they match the natural needs of each horse. The health and well-being of horses is at the heart of FLO FEA.


Roughage is always the basis
FLO FEA’s products complement
Roughage, such as hay and grass, forms the basis of every horse’s diet and is essential to their health and well-being. This is because a horse’s digestive system is adapted to process small amounts of high-fiber food, such as roughage, throughout the day. This type of horse feed not only provides energy, but also helps promote healthy intestinal flora and prevent digestive problems, such as colic. In addition, roughage encourages prolonged chewing, which is important for saliva production and helps control acidity in a horse’s stomach.
In addition to its physiological benefits, forage contributes to the mental well-being of horses. Providing adequate horse feed, such as high-quality hay, prevents boredom and stress because horses naturally spend a lot of time eating. Insufficient forage can lead to undesirable behaviors, such as cribbing or air sucking. For these reasons, it is crucial to base a horse’s diet on sufficient, high-quality forage, tailored to each horse’s specific needs.
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